Privacy policy
Last updated: May 11, 2026
LaLumi Herbes operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). LaLumi Herbes is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, store, and disclose your personal information when you visit our website, create an account, subscribe to emails or text messages, use our Services, make a purchase, interact with our advertising, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, storage, and disclosure of your personal information.
Plain-language summary
We believe privacy should be understandable. Here is the simple version:
- We collect information you give us, like your name, email address, shipping address, billing details, and phone number.
- We collect information about how you use our website, like products you view, items you add to your cart, pages you visit, and ads or emails you interact with.
- We use this information to process orders, provide customer support, send emails or texts if you sign up, improve our website, prevent fraud, and show more relevant advertising.
- We share information with trusted service providers that help us run the store, including Shopify, payment processors, shipping providers, email and SMS service providers, analytics tools, advertising platforms, subscription or rewards apps, and customer support tools.
- We do not sell your personal information for money.
- Some privacy laws may consider certain advertising-related data sharing to be a “sale,” “sharing,” or “targeted advertising.” Where required, you can opt out.
- You can request access, correction, deletion, or opt-out by contacting us at info@lalumiherbes.com.
LaLumi is firmly committed to protecting the privacy of customers’ personal information. We do not sell customer lists, phone numbers, email addresses, or subscriber data.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or your household. Personal information does not include information that is collected anonymously or de-identified so that it cannot reasonably identify you.
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Financial and payment information, including payment card details, payment confirmation, transaction details, billing information, and other payment-related information. Payment information may be processed by Shopify Payments, PayPal, Venmo, Stripe, Shop Pay, or other payment providers we enable.
- Account information, including username, password, preferences, account settings, saved addresses, order history, and subscription or rewards information.
- Transaction information, including products you view, search for, add to cart, add to a wishlist, purchase, return, exchange, cancel, subscribe to, or review.
- Communications with us, including customer service requests, emails, form submissions, survey responses, reviews, social media messages, and other information you choose to provide.
- Device information, including device type, browser type, IP address, operating system, network connection, cookie identifiers, and other unique identifiers.
- Usage information, including how you interact with the Services, pages you visit, products you view, links you click, searches you make, items you add to cart, abandoned cart activity, referral source, and timestamps.
- Subscriber information, including email subscription status, SMS/text marketing consent status, phone number, opt-in source, opt-in date and time, opt-out date and time, message engagement, and communication preferences.
- Advertising and analytics information, including whether you interacted with our ads, emails, social media content, or website events used for measurement, retargeting, audience creation, or ad performance reporting.
Sensitive information
LaLumi is a food and wellness brand, but we do not intentionally collect medical records, diagnoses, prescription information, or health treatment information. Please do not send us sensitive health, medical, or financial information through unsecured channels such as social media DMs, website forms, or email unless we specifically request it for a lawful business purpose.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, place an order, sign up for email or SMS messages, submit a form, join a rewards program, subscribe to a product, leave a review, contact us, or otherwise provide personal information.
- Automatically through the Services, including from your device, browser, cookies, pixels, tags, analytics tools, and similar technologies when you visit or use our website.
- From Shopify and our service providers, including payment processors, shipping providers, SMS and email providers, fraud prevention tools, rewards/subscription apps, analytics providers, customer support tools, and other vendors who help us operate the Services.
- From business and marketing partners, including advertising platforms, social media platforms, analytics providers, affiliate partners, and other third parties where permitted by law.
- From Meta/Facebook/Instagram and similar advertising platforms when you interact with our ads, social media pages, or ad-related tracking tools.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide the Services, including to process payments, fulfill orders, manage accounts, arrange shipping, process returns and exchanges, provide subscriptions, operate rewards programs, remember your preferences, enable reviews, provide customer support, and create a more useful shopping experience.
This may include using your purchase history, browsing activity, cart activity, product views, and preferences to recommend products, improve our website, understand what customers are interested in, and make LaLumi easier to shop.
Marketing and Advertising
We use your personal information for marketing and promotional purposes, such as sending emails, text messages, promotional offers, product updates, educational content, recipes, and other communications if you have signed up or where otherwise permitted by law.
We may also use website activity, purchase activity, cart activity, product views, email engagement, SMS engagement, and ad interactions to show you more relevant ads on our website, social media platforms, search engines, and other websites or apps.
For example, if you view Elderberry Honey, add Cinnamon–Ginger Honey to your cart, or click one of our Instagram ads, we may use that activity to understand what content is useful, remind you about products you showed interest in, measure ad performance, or show you LaLumi ads that are more relevant to your interests.
SMS/Text Messaging
If you choose to provide your phone number and consent to receive text messages, we may use your phone number to send SMS or MMS messages about LaLumi products, promotions, abandoned carts, order updates, rewards, subscriptions, events, educational content, and other brand updates.
We collect phone numbers through checkout, pop-up forms, embedded forms, account registration, rewards or subscription forms, customer service interactions, and other signup experiences where you choose to provide your number.
We store SMS consent information so we can honor your preferences, send messages only where permitted, maintain opt-in and opt-out records, and respond to access or deletion requests.
We may share your phone number and SMS engagement information with SMS service providers, Shopify, messaging platforms, compliance tools, and related service providers solely to send messages, manage consent, process opt-outs, provide customer support, and operate our SMS program.
You can opt out of marketing texts at any time by replying STOP to a text message from us, following the instructions in the message, or contacting us at info@lalumiherbes.com. Message frequency may vary. Message and data rates may apply.
Security and Fraud Prevention
We use your personal information to authenticate accounts, provide a secure payment and shopping experience, detect and prevent fraud, investigate suspicious or unsafe activity, protect our Services, and enforce our policies.
If you create an account, you are responsible for keeping your login credentials safe. We recommend that you do not share your username, password, or account access details with anyone else.
Communicating With You
We use your personal information to respond to inquiries, provide customer support, send order updates, send account or subscription notices, respond to privacy requests, and maintain our business relationship with you.
Legal Reasons
We use your personal information to comply with applicable law, respond to lawful requests, enforce our Terms of Service and policies, protect our rights, participate in legal proceedings, and respond to valid legal process.
How We Disclose Personal Information
In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable law. These circumstances may include:
- With Shopify, which hosts and powers our store.
- With payment processors and financial service providers that process payments and help prevent fraud.
- With shipping, fulfillment, delivery, storage, and logistics providers.
- With SMS and email service providers that help us send messages, manage subscription status, track consent, process opt-outs, and measure engagement.
- With website hosting, cloud storage, IT, cybersecurity, customer support, data analytics, reporting, and fraud prevention providers.
- With subscription, loyalty, rewards, product review, customer account, and customer service apps we use to operate the store.
- With advertising and marketing partners, including Meta/Facebook/Instagram, Google, Pinterest, TikTok, or other platforms we may use to measure ads, build audiences, show relevant ads, and understand campaign performance.
- With professional advisors, such as lawyers, accountants, auditors, insurers, and business consultants.
- With government authorities, law enforcement, courts, regulators, or other parties when required or permitted by law.
- In connection with a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transfer of some or all of our business.
We do not sell customer lists, phone numbers, email addresses, or subscriber information for money.
However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Under those laws, certain disclosures to advertising partners, including Meta/Facebook/Instagram or other ad platforms, may be considered a “sale,” “sharing,” or processing for targeted advertising even if we do not receive money for the information. Where required by law, you may opt out of this type of sharing.
Meta/Facebook/Instagram Advertising and Similar Tools
We may use Meta Business Tools, such as the Meta Pixel, Conversions API, Custom Audiences, or similar tools, to help us measure ad performance, understand how people interact with LaLumi ads and website pages, and show more relevant advertising on Facebook, Instagram, and related Meta services.
Depending on your settings and consent choices, these tools may collect or receive information such as:
- pages or products viewed;
- searches performed;
- items added to cart;
- checkout or purchase events;
- order value or transaction details;
- device and browser information;
- IP address;
- cookie or pixel identifiers;
- ad interactions;
- referral source;
- hashed email address or phone number for matching purposes.
“Hashed” means the information is converted into a coded format before it is sent for matching. Hashing helps protect the original contact information, but it may still be treated as personal information under privacy laws.
We use these tools to understand whether ads are working, avoid showing irrelevant ads where possible, create audiences of people who may be interested in LaLumi, and reconnect with visitors who showed interest in our products.
You can manage certain ad preferences through your Facebook, Instagram, browser, device, and cookie settings. Where required by law, you can also use our “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link to opt out of targeted advertising or sharing.
Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate the website, remember preferences, understand website traffic, measure marketing, prevent fraud, improve the Services, and personalize your experience.
These technologies may collect information about your device, browser, IP address, pages viewed, products viewed, cart activity, clicks, referral source, and other browsing behavior.
Some cookies are necessary for the website to work. Other cookies, such as analytics or advertising cookies, help us understand website usage and show relevant ads. Depending on where you live and your cookie settings, you may be able to accept, reject, or manage non-essential cookies through our cookie banner or privacy settings.
If you use a browser-based Global Privacy Control signal, we will honor it where required by law and where our website tools can recognize it.
Relationship With Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.
Information you submit to the Services will be transmitted to and shared with Shopify and certain third parties that may be located in countries other than where you reside, in order to provide and improve the Services.
In addition, to help protect, grow, and improve our business, we may use Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with Shopify. To provide these features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify.
Shopify may use this information to power services such as checkout, fraud prevention, personalization, analytics, Shop Pay, order tracking, customer privacy tools, and advertising-related features, depending on the features we enable.
In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to certain requests to exercise your rights. To learn more about how Shopify uses personal information and rights you may have, you can visit Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.
Third Party Websites and Links
The Services may provide links to websites, apps, social media platforms, payment providers, or other online services operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy policies, security practices, and terms.
We are not responsible for the privacy or security practices of third-party sites, platforms, or services.
Information you share publicly or semi-publicly, including on social media platforms, may be viewable by other users or the public depending on your settings.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.
If you are the parent or guardian of a child who provided personal information to us, you may contact us at info@lalumiherbes.com to request deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable law.
Security and Retention of Your Information
We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no security measure is perfect or impenetrable, and we cannot guarantee perfect security.
We recommend that you do not send sensitive or confidential information through unsecured channels, including social media DMs, email, or website forms, unless specifically requested.
We retain personal information for as long as reasonably necessary to provide the Services, maintain your account, fulfill orders, manage subscriptions, maintain SMS and email consent records, prevent fraud, comply with legal obligations, resolve disputes, enforce agreements, and operate our business.
Examples:
- Order records may be kept for tax, accounting, fulfillment, legal, and fraud-prevention purposes.
- SMS consent and opt-out records may be kept to prove consent and honor your communication preferences.
- Customer support communications may be kept to resolve issues and improve service.
- Marketing data may be kept until you unsubscribe, opt out, delete your account, or request deletion, subject to legal exceptions.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute, may apply only in certain circumstances, and may be limited by applicable law.
Right to Access / Know
You may have the right to request access to the personal information we maintain about you, including categories of information collected, sources, purposes, and categories of third parties with whom information is disclosed.
Right to Delete
You may have the right to request that we delete personal information we maintain about you, subject to exceptions such as completing transactions, maintaining business records, preventing fraud, complying with law, or enforcing agreements.
Right to Correct
You may have the right to request that we correct inaccurate personal information we maintain about you.
Right of Portability
You may have the right to receive a copy of certain personal information we maintain about you in a portable format.
Right to Opt Out of Sale, Sharing, or Targeted Advertising
Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or the use of your personal information for targeted advertising.
LaLumi does not sell your personal information for money. However, where advertising-related disclosures are considered “sharing,” “targeted advertising,” or “sale” under applicable law, you may opt out through our privacy choices link, cookie banner, Global Privacy Control signal, or by contacting us.
Right to Limit Use of Sensitive Personal Information
Depending on where you live, you may have the right to limit certain uses or disclosures of sensitive personal information. LaLumi does not intentionally collect sensitive health or medical information for marketing purposes.
Managing Email Preferences
You may opt out of promotional emails at any time by using the unsubscribe link in our emails. If you opt out of marketing emails, we may still send non-promotional emails about your account, purchases, subscriptions, customer service requests, security, or legal notices.
Managing SMS/Text Preferences
You may opt out of promotional text messages at any time by replying STOP, using any opt-out link provided in our messages, or contacting us at info@lalumiherbes.com. You may also reply HELP for help where supported. If you opt out of marketing texts, we may still send non-marketing messages where permitted, such as order, account, security, or customer service messages.
Browser, Device, and Cookie Choices
You may be able to manage cookies through your browser settings, device settings, our cookie banner, or privacy choices tools. Blocking certain cookies may affect website functionality.
Global Privacy Control
If you visit our website with Global Privacy Control enabled, we will treat it as an opt-out request where required by law and where our tools recognize the signal. The request may apply to the browser or device you are using. If we can connect that signal to your account, we may also apply it to your account where required.
How to Exercise Your Rights
You may exercise your rights by contacting us at:
- Email: info@lalumiherbes.com
- Mail: PO Box #93591, Atlanta, GA 30377, US
Please include “Privacy Request” in the subject line and tell us what you are requesting: access, deletion, correction, opt-out, unsubscribe help, or another privacy-related request.
We may need to verify your identity before fulfilling your request. We will not discriminate against you for exercising your privacy rights.
You may designate an authorized agent to make a request on your behalf where permitted by law. We may require proof that the agent is authorized and may ask you to verify your identity directly with us.
We will respond to privacy requests within the timeframe required by applicable law.
Complaints
If you have concerns about how we process your personal information, please contact us using the information above.
Depending on where you live, you may have the right to appeal our decision or lodge a complaint with a privacy regulator or data protection authority.
International Transfers
We may transfer, store, and process your personal information outside the country, state, or region where you live.
If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as Standard Contractual Clauses or equivalent lawful mechanisms, where required.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, service providers, legal obligations, or business operations.
We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice where required by applicable law.
Contact
If you have questions about this Privacy Policy, LaLumi’s data practices, or your privacy rights, please contact us:
LaLumi Herbes
Email: info@lalumiherbes.com
Mail: PO Box #93591, Atlanta, GA 30377, US